Sharon Sprague is a writer with a diverse background in copy and content, including advertising roles on both the agency side and in-house marketing teams. As a purveyor of ideas, leadership, strategy, and teamwork, she’s helped craft integrated stories for brands like Walgreens, Universal, Sears, Disney, Kohler, and more. In addition, she is a skilled comedy writer, whose experiences include writing for The Second City.
With her social media-friendly side hustle, Ok Silly Ink, she’s built a successful greeting card business that has gotten the attention of BuzzFeed and the Huffington Post. She has used this platform to help other creative entrepreneurs build their brands and have coached them via her popular Facebook group, The Ok Workshop.
If you’re looking for a teammate who brings truly unique thoughts to the table and isn't afraid to get in the trenches as both a player and a coach, she’s all ears.
Kohler
Senior Creative Writer
2015 - 2016
Head copywriter for Kohler portfolio of brands
2015 Food & Wine Experience, 2015 PGA, Comedy Weekend, and holiday creative
Content, SEO, social, print, broadcast, promotions, web, and outdoor
Hotel properties, two golf courses, world-class spa, dining, and shopping
Sears Holdings
Copy Principal
2009 - 2014
Instrumental in driving forward-thinking E-commerce ideas
SEO, content, interactive, social, and broadcast
Helped form internal Social Ambassador Program
Writer on Sears Zombies integrated campaign, developed concepts and scripts resulting in 525% Google search increase
Led presentations, ideathons and pitches
Created online content for all E-commerce businesses, including brand showcase landing pages, email, E-newsletters, purchase flow, and more
Authored new employee handbook and mentored junior creative team members
The Image Group
Senior Copywriter
2006 - 2008
Hospitality, non-profit, healthcare, and education
SEO, content, interactive, social, print, outdoor, and broadcast
Story development and script writing
Writer behind Add-winning campaign for Western Michigan University
Implemented new brainstorming techniques
Managed entire video shoot for education client in Ft. Lauderdale, FL.
Leap Frog
Senior Writer
2005 - 2006
Designed educational and entertaining content for 5 new toddler toy products
Content, packaging, broadcast, copy
Cast and directed broadcast sessions
Received brainstorming facilitator and trainer certification
Partnered with developmental experts, engineers, market leaders, and game developers
Multiple awards for new toy products
Helped facilitate focus groups and strategy sessions
Milesbrand
Senior Writer
2004 - 2005
Concepts and copy for direct mail, interactive, print, and broadcast
SEO, content, interactive, social, print, outdoor, and broadcast
First place in 2005 National Association of Home Builders for new community radio campaign. Cast and directed broadcast sessions.
Universal Orlando
Senior Copywriter
2001 - 2004
Wrote and designed integrated content for all properties at Universal Orlando Resort—theme parks, hotels, entertainment
SEO, content, interactive, social, print, outdoor, and broadcast
Cast and directed talent for radio and TV projects
Wrote, directed, and voiced Shrek 4-D radio campaign with Burger King and Coca-Cola partnerships
Walt Disney World
Senior Copywriter
2000 - 2001
Primary writer for Group & Convention Marketing—five convention resorts, and four theme parks
SEO, content, interactive, social, print, and broadcast
Developed multi-page advertorials and scripts
Directed talent for Orlando Convention Center interactive kiosk reaching over 1 million attendees annually
Worked with Special Events team to deliver first-class experiences for event attendees, including helping to host clients of M&C publications
Fairfield Broadcasting
Creative Lead
1997 - 2000
Broadcast writing and production for two Midwest radio stations
Managed and supervised recording sessions
Developed on-air campaigns and promotions for entire client base
1997 Michigan Association of Broadcasters Excellence Award for Big Apple Bagels campaign
EXPERIENCE
Copywriting - 22 yrs
Broadcast - 21 yrs
Content Marketing - 18
Creative Direction - 15 yrs
Social Media - 12 yrs
Illustration/Design - 10+ years
Managing - 4+ years
STRENGTHS
Conceptual Thinking
Develop creative that is on strategy and conveys a brand’s unique selling proposition
User Experience Focused
Create fresh experiences tailored to the wants and needs of the customer and engage across all mediums
Problem Solving
Get to the core of why the customer should care and build experiences that garner attention and promote action
EDUCATION
Western Michigan University
B.S. Media Studies/Advertising/Musical Theatre
Rocky Mountain College of Art & Design
Certification in Cartoon Illustration
The Second City Training Center
Certification from year-long program in comedy sketch writing
SKILLS
Copywriting
Conceptual Thinking
Story Development
Illustration & Graphic Design
Experiential Design
Ideation
SEO
Social Media Content
Brainstorming Facilitation
Leadership & Mentorship
Voice Acting
Video Editing
Podcasting
Broadcast Production
Adobe Creative Suite
Pitch Work
Ecommerce Design & Writing
SIDE HUSTLE
The OK Brands, LLC.
Principal/Owner
2015 - Present
Ok Silly InkCopy, and illustration for humor-based paper goods brand
Featured on Buzzfeed.com & The Huffington Post
SEO, social media, UX, copywriting, graphic design, illustration300% increase in sales year over year
The Ok Workshop
Consult and create copy and content for creative entrepreneurs
SEO, copywriting, social media, UX, graphic design, project management, podcasting, Facebook ads, video, script writing
An Ok Podcast
A weekly podcast featuring inspiring interviews with creative, fearless people from all walks of life. Those who embrace vulnerability, deliver the unexpected, live courageously, and share their gifts with the world.