Sharon Sprague is a writer with a diverse background in copy and content, including advertising roles on both the agency side and in-house marketing teams. As a purveyor of ideas, leadership, strategy, and teamwork, she’s helped craft integrated stories for brands like Walgreens, Universal, Sears, Disney, Kohler, and more. In addition, she is a skilled comedy writer, whose experiences include writing for The Second City.

With her social media-friendly side hustle, Ok Silly Ink, she’s built a successful greeting card business that has gotten the attention of BuzzFeed and the Huffington Post. She has used this platform to help other creative entrepreneurs build their brands and have coached them via her popular Facebook group, The Ok Workshop.

If you’re looking for a teammate who brings truly unique thoughts to the table and isn't afraid to get in the trenches as both a player and a coach, she’s all ears.

 

Kohler
Senior Creative Writer
2015 - 2016

  • Head copywriter for Kohler portfolio of brands

  • 2015 Food & Wine Experience, 2015 PGA, Comedy Weekend, and holiday creative

  • Content, SEO, social, print, broadcast, promotions, web, and outdoor

  • Hotel properties, two golf courses, world-class spa, dining, and shopping


Sears Holdings
Copy Principal
2009 - 2014

  • Instrumental in driving forward-thinking E-commerce ideas

  • SEO, content, interactive, social, and broadcast

  • Helped form internal Social Ambassador Program

  • Writer on Sears Zombies integrated campaign, developed concepts and scripts resulting in 525% Google search increase

  • Led presentations, ideathons and pitches

  • Created online content for all E-commerce businesses, including brand showcase landing pages, email, E-newsletters, purchase flow, and more

  • Authored new employee handbook and mentored junior creative team members

The Image Group
Senior Copywriter
2006 - 2008

  • Hospitality, non-profit, healthcare, and education

  • SEO, content, interactive, social, print, outdoor, and broadcast

  • Story development and script writing

  • Writer behind Add-winning campaign for Western Michigan University

  • Implemented new brainstorming techniques

  • Managed entire video shoot for education client in Ft. Lauderdale, FL.

Leap Frog
Senior Writer
2005 - 2006

  • Designed educational and entertaining content for 5 new toddler toy products

  • Content, packaging, broadcast, copy

  • Cast and directed broadcast sessions

  • Received brainstorming facilitator and trainer certification

  • Partnered with developmental experts, engineers, market leaders, and game developers

  • Multiple awards for new toy products

  • Helped facilitate focus groups and strategy sessions

Milesbrand
Senior Writer
2004 - 2005

  • Concepts and copy for direct mail, interactive, print, and broadcast

  • SEO, content, interactive, social, print, outdoor, and broadcast

  • First place in 2005 National Association of Home Builders for new community radio campaign. Cast and directed broadcast sessions.
     

Universal Orlando
Senior Copywriter
2001 - 2004

  • Wrote and designed integrated content for all properties at Universal Orlando Resort—theme parks, hotels, entertainment

  • SEO, content, interactive, social, print, outdoor, and broadcast

  • Cast and directed talent for radio and TV projects

  • Wrote, directed, and voiced Shrek 4-D radio campaign with Burger King and Coca-Cola partnerships

Walt Disney World
Senior Copywriter
2000 - 2001

  • Primary writer for Group & Convention Marketing—five convention resorts, and four theme parks

  • SEO, content, interactive, social, print, and broadcast

  • Developed multi-page advertorials and scripts

  • Directed talent for Orlando Convention Center interactive kiosk reaching over 1 million attendees annually

  • Worked with Special Events team to deliver first-class experiences for event attendees, including helping to host clients of M&C publications


Fairfield Broadcasting
Creative Lead
1997 - 2000

  • Broadcast writing and production for two Midwest radio stations

  • Managed and supervised recording sessions

  • Developed on-air campaigns and promotions for entire client base

  • 1997 Michigan Association of Broadcasters Excellence Award for Big Apple Bagels campaign

EXPERIENCE

Copywriting - 22 yrs
Broadcast - 21 yrs
Content Marketing - 18
Creative Direction - 15 yrs
Social Media - 12 yrs
Illustration/Design - 10+ years
Managing - 4+ years


STRENGTHS

Conceptual Thinking
Develop creative that is on strategy and conveys a brand’s unique selling proposition

User Experience Focused
Create fresh experiences tailored to the wants and needs of the customer and engage across all mediums

Problem Solving
Get to the core of why the customer should care and build experiences that garner attention and promote action


EDUCATION

Western Michigan University
B.S. Media Studies/Advertising/Musical Theatre

Rocky Mountain College of Art & Design 
Certification in Cartoon Illustration

The Second City Training Center
Certification from year-long program in comedy sketch writing


SKILLS

  • Copywriting

  • Conceptual Thinking

  • Story Development

  • Illustration & Graphic Design

  • Experiential Design

  • Ideation

  • SEO

  • Social Media Content

  • Brainstorming Facilitation

  • Leadership & Mentorship

  • Voice Acting

  • Video Editing

  • Podcasting

  • Broadcast Production

  • Adobe Creative Suite

  • Pitch Work

  • Ecommerce Design & Writing

    SIDE HUSTLE

    The OK Brands, LLC. 
    Principal/Owner
    2015 - Present   

    Ok Silly Ink

  • Copy, and illustration for humor-based paper goods brand

  • Featured on Buzzfeed.com & The Huffington Post
    SEO, social media, UX, copywriting, graphic design, illustration

  • 300% increase in sales year over year

    The Ok Workshop

  • Consult and create copy and content for creative entrepreneurs

  • SEO, copywriting, social media, UX, graphic design, project management, podcasting, Facebook ads, video, script writing

    An Ok Podcast

    A weekly podcast featuring inspiring interviews with creative, fearless people from all walks of life. Those who embrace vulnerability, deliver the unexpected, live courageously, and share their gifts with the world.